Frequently asked.

Any revenue, product-marketing, or customer-success leader who needs to know why deals are won, lost, or churned. It’s especially useful when you’re losing to a competitor, churn is creeping up, or sales insists you lose on price and you want to know if that’s actually true.

Yes. You never see an individual buyer’s responses — unless that buyer explicitly opts in to be quoted. Answers are aggregated into segments, and names and emails are used only to deliver invitations, never joined to the content of any answer you can see.

Only if that buyer opted in to attributed quoting. Otherwise no — it’s a deliberate, structural limit, not a setting you or we can switch off. It’s what keeps buyers candid, and candor is what makes win-loss worth having.

Before any results reach you, every segment cut — by outcome, competitor, or segment — is checked against a minimum group size. Any cut too small to protect an individual is suppressed or merged into a larger group, so no one can be identified by narrowing the filters.

Enough that segments clear the minimum-N threshold and the picture is representative — often a few dozen and up across won, lost, and churned deals. The more outcomes you cover, the sharper the won-vs-lost contrast.

Usually under 10 minutes. Each is conversational but short: a shared core every buyer answers, plus a few follow-ups scoped to their deal. Buyers complete it in one sitting, on their own time.

No — there’s a Speak button. Voice is handled entirely by the buyer’s own browser or device and never reaches our servers; the transcribed text appears for them to edit, and nothing is submitted until they press Send.

You shape the topics the study explores — value, pricing, competition, onboarding, churn — adding, dropping, and re-weighting them, and you can run a test interview to refine the scope. The AI authors the exact wording so every question stays neutral and never leads the buyer.

Yes. You take a test interview yourself, exactly as a buyer will experience it, and give feedback until it asks the right things. Nothing reaches a buyer until you’re satisfied.

You add won, lost, and churned contacts yourself, or connect your CRM so every closed deal flows in automatically. Each buyer gets a private, single-use link by email; outcome and role decide which questions they’re asked.

All data stays in the EU region. We use AI providers under zero-retention, no-training terms, so your data is never retained or used to train models. See the Security and Privacy pages for detail.

Candorings is self-serve and priced per study, based on how many buyers you interview, with a minimum per study. You’ll see the exact price before you launch, so there’s no surprise bill.

Two things. A readout: a prioritised, segmented, evidence-backed view of why you win, lose, and churn — cut by outcome and competitor, with what winners say that losers don’t. And a drafted set of revenue actions across pricing, sales, product, and retention, each tied to a finding and a measure.

Yes. The results page includes a chat grounded only in the guarded, aggregated readout and plan. It can explain and connect what’s there, but it has no access to raw responses or transcripts and will never attribute anything to an individual.